menu focused, planet forward.
Your customers crave delicious options on the menu that also make them feel good about their food choices. At Believer, we're dedicated to creating a resilient food system with less environmental impact.
let’s serve the greater goodness.
Today’s menus are ready to make a lasting impact for generations to come. Believer’s consciously cultivated meat is made with care for animals, people, and the planet.
Cruelty free[i]
Non-GMO[ii]
Less water and land usage than conventional meat[iii]
Better for the environment by minimizing greenhouse gas emissions[iii]
Less risk of disease transmission, including Salmonella and E. coli[iv]
Free from antibiotics and hormones[v]
Excellent source of protein[v]
Learn More[i]
Cruelty free
The creation of our primary cell bank was in accordance with the requirements of the Institutional Animal Care & Use Committee (IACUC). No animals are involved in the production of our cultivated chicken in our factory.
Non-GMO
Genetic modification is defined as using genetic engineering techniques to alter the genetic material of the organism. No genetic modification or genetic engineering occurs at any stage of our process. However, today, there is no third-party certification standard for non-GMO cultivated meat.
Less water and land usage than conventional meat
and
Better for the environment by minimizing greenhouse gas emissions
Today, we know that the demand for land and water for our facility in Wilson, N.C., is less than the reference benchmark in Poore & Nemecek (2018). Additionally, our forecasted production of greenhouse gases will be lower than the benchmark. Conventional chicken benchmark:
12.22 Land Occupation (m2a)
0.66 Water Deprivation Potential (WDP)
9.00 KG CO2/KG Finished Good
Other modelling exists; however, more data is still needed for a more fulsome view of the environmental impact of our production process.
Less risk of disease transmission, including Salmonella and E. coli
The biggest source of risk for salmonella, e. coli, and other foodborne illnesses is from the presence of animals or animal carcasses in the meat processing facility. The main habitat of Salmonella is in the intestinal tract of animals and the primary source in poultry processing is from the flock being processed (Reiter et al., 2007). We do not use any animals or animal carcasses in its production of cultivated chicken in our factory, which dramatically reduces the likely sources of such foodborne illnesses.
Free from antibiotics and hormones
Pending USDA label approval
Excellent source of protein
Pending USDA label approval
References
Poore, J., & Nemecek, T. (2018). Reducing food's environmental impacts through producers and consumers. Science, 360(6392), 987–992
Reiter, M. G. R., Fiorese, M. L., Moretto, G., López, M. C., & Jordano, R. (2007). Prevalence of salmonella in a poultry slaughterhouse. Journal of Food Protection, 70(7), 1723–1725. https://doi.org/10.4315/0362-028x-70.7.1723
delicious any way
you serve it.
As a foodservice chef or operator, incorporating cultivated chicken into your recipes is easy. Tested by chefs in professional kitchens, Believer cultivated chicken is designed to fit seamlessly onto any menu and is a great addition alongside your traditional staples.
Whether you are serving signature classics or crafting new crave-worthy dishes, Believer cultivated chicken delivers the taste, texture, and versatility of traditional chicken, satisfying both meat lovers and values-driven diners.
Understanding cultivated meat.
Leveraging over a century of progress in food and biological sciences, our dedicated team of food scientists and cultivation experts has made significant strides in developing the next generation of meat products for foodservice and beyond. Simply put, cultivated meat involves responsibly sourcing a small number of animal cells and combining them with nutrients in a controlled environment.
With our proprietary production method, we can produce a cost-effective, scalable meat supply that meets customer demand while protecting animals and limiting our environmental impact. It’s the next big step in the future of food.
How it’s
made
makes
sense.
With the utmost care, we source a small amount of non-GMO animal cells.
After selecting the best cells, we place them in an optimal, controlled environment and feed them with the necessary nutrients to let them grow without any genetic modification.
We harvest the fully developed non-GMO cells, combining them with plant-based ingredients to match the form, flavor, and nutrition of conventional chicken.